 Search
engine positioning |
Search engine positioning – What is it?
It is much more and very different from registering in search
engines. Registering doesn’t have much benefit if the pages
are not optimized and linked to.
Search engine positioning is a combination
of brand building, direct marketing and copywriting. It involves
re-programming (optimizing) web pages and the development of
linking strategies so that your site can obtain a privileged
position in the major search engines (Google, Yahoo, Aol, Msn,
Lycos, Altavista etc) for given keywords / phrases.
Your business in first place
Appearing in the first positions of the search results can
mark the difference between success and failure for a business
on the net, because if your web page doesn’t appear in
the search results you are in serious problems and your competition
will certainly take advantage of this. When Google return 80,000
results to someone searching for your type of product, you don’t
want to be buried at the bottom of the pile. You want to be in
the first page of results.
The first site where the web user goes is his favourite
search engine
Search engine positioning offers a great increase in the traffic
to your website and has a definitive advantage over other marketing
and publicity techniques: it attracts “qualified
traffic”.
Definition: This term describes traffic that
is produced by users that find a web site by searching for a
product of concept that is offered on that web site. These visitors
are thought to be more likely to interact with or purchase from
your web site and are therefore of higher quality than other
visitors.
A user who
enters your website via the search engines is adopting an active
role in searching for the product, service or information you
offer. This is not a passive user, they are highly motivated
by their need to consume your product/service.
Active need,
purchase intent, and motivation |
It is exactly this kind of user that you need to take an interest
in.
The next step »
If you are interested in this service and would
like to know more, either contact us via
email, give us a call on
0117 960 92 51 or request a quote.
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